SiteMinder Leverages AI for NDC Hotel Distribution

Sydney, Australia — August 8, 2023

In short: SiteMinder extends AI-driven booking channels to its hotel distribution platform.

SiteMinder Expands AI Booking Channels

Demand Plus solution now integrates with AI-driven conversational environments like ChatGPT, in addition to existing Google, Trivago, and TripAdvisor channels. The platform, which connects 53,000 hotels across 150 countries, aims to enhance discovery for travel trade professionals.

Key Details

• Demand Plus now includes AI-driven conversational channels.
• Scope: Available to hotels on the SiteMinder network.
• Timeline: Launch effective immediately.

What Travel Professionals Should Know

TMCs managing European business accounts can now leverage AI-driven discovery to optimize hotel inventory across multiple channels. This expansion addresses the growing demand for seamless, AI-enhanced booking experiences among travel agents, potentially increasing conversion rates for hotels on the SiteMinder network.

Frequently Asked Questions

What is Demand Plus?
A distribution solution that connects hotels to multiple booking platforms, including new AI-driven conversational environments.

Which travel trade segments does this affect?
TMCs, corporate travel managers, and boutique hoteliers using SiteMinder’s distribution network.

When does this take effect?
Effective immediately.

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