TEHRAN – Morteza Safari, the Director-General of Cultural Heritage, Handicrafts, and tourism in West Azarbaijan, has underscored the pivotal role of organized border terminals in boosting tourism and ensuring visitor satisfaction at historical and tourist sites of the province.
During a recent meeting of the West Azarbaijan tourism Committee, Safari emphasized the need for a traveler-friendly experience starting from their arrival in the country. Proposing aesthetically designed border terminals equipped with billboards showcasing tourist attractions and citywide TVs for a captivating atmosphere, Safari also suggested the presence of guides to introduce visitors to the potential of the province.
Recognizing borders as the country’s gateways, Safari highlighted the potential negative impact of bad experiences and unsightly environments on deterring travelers from choosing Iran as their destination.
The importance of improving road infrastructure to attract tourists, particularly…
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