As global tourism continues to recover from the devastating impacts of the COVID-19 pandemic, tourism KwaZulu-Natal (TKZN) has launched an ambitious campaign to reinvigorate the province’s international tourism sector. With the European summer season on the horizon, TKZN has embarked on a series of initiatives aimed at enticing tourists from key European markets.
Picture: Instagram / jaks_tracks
One significant effort involves engaging with top tour operators across various European countries to secure deals that will draw international tourists to KwaZulu-Natal. Recently, TKZN, in collaboration with South African tourism (SAT), participated in a Northern European travel roadshow and a five-day exhibition at Vakantiebeurs in the Netherlands.
The Netherlands and Belgium, ranking fourth and fifth respectively among European tourist markets for…
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