“We plan to empower the Ambassadors with a genuine understanding of sustainability and responsible tourism, utilising practical, real-world examples derived from our own business practices,” said Kelly Jackson, managing director TTC Tour Brands EMEA.
“We aim to provide them with valuable insights, comprehensive information, and practical tools, ensuring they not only comprehend but effectively champion the true essence of responsible tourism in their journey.”
Hayley Peacock-Gower, chief marketing officer at AE Expeditions, added: “We are committed to being part of the movement of innovative thought leaders working toward making the industry more sustainable, while recognising that it is an ongoing journey for us all; the key is a commitment to continuous improvement, change and collective action.”
The TTG Sustainable Travel Heroes programme is now in its third year and comprises training workshops and agent fam trips, plus educational content published in TTG and on ttgmedia.com.
Find out more about the programme and apply to become a TTG Sustainable Travel Ambassador at ttgmedia.com/sustainabletravelheroes.
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