UN Tourism has celebrated the first major tourism event of 2024, FITUR travel trade fair in Madrid, advancing its priorities for the sector for the year ahead.
Ahead of FITUR, UN Tourism – the new name for the World Tourism Organization (UNWTO) released its latest data. The first World Tourism Barometer of the year highlighted the sector’s recovery, with international arrivals back to 88% of pre-pandemic levels at the end of 2023. With full recovery expected in 2024, UN Tourism again served as the bridge between public and private sector leaders to build a more resilient and sustainable future.
With the new UN Tourism name and logo officially announced to Members on the eve of FITUR, the Organization then welcomed a series of high-level visitors to its Madrid headquarters. The visit of the President of the Republic of Ecuador, His Excellency Daniel Noboa Azín underscored…
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