The World Tourism Organization (UNWTO) entered a new era on January 23, 2024 with UN Tourism, a new name and brand.
With the new brand, the organisation reaffirms its status as the United Nations specialized agency for tourism and the global leader of tourism for development, driving social and economic change to ensure that people and planet are always center stage.
To achieve the goal, UN Tourism engaged the services of Interbrand, the leading global branding agency, which successfully translated the organisation’s renewed vision for tourism into a new visual identity and brand narrative.
Read also: UNWTO-commends-gambia-on-bicentenary-celebration-resilient-tourism/?amp=1″>UNWTO commends Gambia on bicentenary celebration, resilient tourism
It involved renaming the organisation, transitioning from UNWTO to UN Tourism. At the same time, a new brand narrative was meticulously crafted, one that seamlessly aligns with UN Tourism’s central mission and priorities. The narrative pivots around three…
UNWTO-rebrands-as-un-tourism-to-mark-new-era-for-global-sector/?amp=1″ target=”_blank”>Read further.
