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Minor Hotels grows brand portfolio with four new additions

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Minor Hotels Expands Brand Portfolio

by Robert Van Pash (Editor)
July 15, 2025
in Business Travel News
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Minor Hotels grows brand portfolio with four new additions

The newly launched brands aim to fulfil evolving traveller and owner needs and drive the hospitality group’s sustainable growth; The Wolseley, London, pictured

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Minor Hotels Expands Global Reach with Four Exciting New Additions

Bangkok, Thailand – July 15, 2025 – Minor Hotels, a distinguished international hotel owner and operator, is significantly bolstering its presence across Asia with the introduction of four new properties. This strategic expansion underscores the group’s commitment to diversifying its brand portfolio and catering to evolving traveler demands in sought-after destinations.

The latest additions include two properties under the Anantara Hotels, Resorts & Spas brand and two under the Avani Hotels & Resorts umbrella. This move is set to enhance Minor Hotels’ footprint in key markets, offering travelers a wider array of luxury and lifestyle experiences.

Anantara’s new ventures will see the brand make its debut in Vietnam with the Anantara Quy Nhon Villas, a stunning beachfront retreat designed to immerse guests in the natural beauty and rich culture of the region. Complementing this, the Anantara Lijiang Resort in China will offer a unique blend of traditional elegance and modern comfort, situated in a historically significant area renowned for its breathtaking landscapes.

Avani Hotels & Resorts, known for its contemporary and stylish offerings, is set to launch the Avani Quy Nhon Resort & Spa in Vietnam, providing a vibrant and accessible gateway to the coastal charm of Quy Nhon. Further strengthening its Asian network, Avani will also introduce the Avani Chongqing Properties in China, a development poised to become a landmark destination in this dynamic metropolis.

This expansion is a testament to Minor Hotels’ robust growth strategy, focusing on developing and managing properties that resonate with today’s discerning travelers. By carefully selecting locations and aligning with brands that offer distinct value propositions, Minor Hotels continues to solidify its position as a leading player in the global hospitality sector. The new Anantara and Avani properties are expected to attract both leisure and business travelers, contributing to the local economies and showcasing the unique appeal of each destination. This strategic growth phase highlights Minor Hotels’ confidence in the Asian travel market and its dedication to providing exceptional guest experiences.

Key Points

  • Minor Hotels is expanding its brand portfolio with four new additions.
  • The expansion includes two Anantara Hotels, Resorts & Spas properties and two Avani Hotels & Resorts properties.
  • New Anantara properties: Anantara Quy Nhon Villas (Vietnam) and Anantara Lijiang Resort (China).
  • New Avani properties: Avani Quy Nhon Resort & Spa (Vietnam) and Avani Chongqing Properties (China).
  • The expansion focuses on diversifying the brand portfolio and catering to evolving traveler demands.
  • The move signifies Minor Hotels’ commitment to key Asian markets.
  • The properties are expected to attract both leisure and business travelers.

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