Lighthouse

Distribution channels are the platforms and methods hotels use to sell their rooms to travelers. These include direct channels like...

Hotel revenue strategy for high-demand datesBy spotting demand levels ahead of time, hoteliers can apply demand-generating actions, such as a...

What is GOPPAR?GOPPAR – or gross operating profit per available room – is an essential hotel industry metric that measures...

4 Other common booking discounts and rewardsOf course, offering a one-size-fits all mobile-only discount isn't the only way to reach...

For Our Investors: A Strategic Decision to Drive Long-Term ValueAt Lighthouse, investors are far more than just a source of...

Escapes outside the big cities also popular for New Year's EveNot everyone is looking for a big night out in...

Determining the hotel’s rack rate is the million dollar question for revenue managers. There is no right or wrong answer...

The dreaded low season: when the phones ring less, bookings slow to a trickle, and the local event calendar is...

The lesson? Tourist towns with major draws have huge potentialWhile the bottom three cities for relative returns potential are several...