Lighthouse

It refers to the amount of room revenue that is already booked and confirmed for future dates. OTB is one...

Distribution channels are the platforms and methods hotels use to sell their rooms to travelers. These include direct channels like...

Hotel revenue strategy for high-demand datesBy spotting demand levels ahead of time, hoteliers can apply demand-generating actions, such as a...

What is GOPPAR?GOPPAR – or gross operating profit per available room – is an essential hotel industry metric that measures...

4 Other common booking discounts and rewardsOf course, offering a one-size-fits all mobile-only discount isn't the only way to reach...

For Our Investors: A Strategic Decision to Drive Long-Term ValueAt Lighthouse, investors are far more than just a source of...

Escapes outside the big cities also popular for New Year's EveNot everyone is looking for a big night out in...

Determining the hotel’s rack rate is the million dollar question for revenue managers. There is no right or wrong answer...

The dreaded low season: when the phones ring less, bookings slow to a trickle, and the local event calendar is...