Auckland Convention Bureau partners BRANDit, boosting MICE in India

THE NEWS: The Auckland Convention Bureau (ACB), the business events division of Tātaki Auckland Unlimited, has appointed BRANDit as its India market representative to tap India’s fast‑growing outbound MICE market.

DETAILS:

WHY IT MATTERS: India’s outbound MICE market is expanding rapidly, offering significant revenue and visitor‑growth potential for Auckland; a dedicated representative can help attract Indian corporate events, boosting hotel occupancy, tourism spend and the city’s profile as an international conference destination.

FAQ

Who has been appointed as the India market representative for the Auckland Convention Bureau?
The Auckland Convention Bureau (ACB), the business events division of Tātaki Auckland Unlimited, has appointed BRANDit as its India market representative. This appointment is part of ACB’s strategy to engage Indian corporates, incentive planners and professional conference organisers seeking outbound meetings, incentives, conferences and exhibitions.

What market is the partnership between ACB and BRANDit aiming to tap?
The partnership between ACB and BRANDit aims to tap India’s fast‑growing outbound meetings, incentives, conferences and exhibitions (MICE) market, strengthening Auckland’s positioning among Indian corporates, incentive planners and professional conference organisers seeking international event destinations and to attract more Indian event business to New Zealand’s largest city.

Which organization does the Auckland Convention Bureau belong to?
The Auckland Convention Bureau (ACB) is the business events division of Tātaki Auckland Unlimited, the organization responsible for promoting Auckland as a destination for meetings, incentives, conferences and exhibitions, and it now works with BRANDit to represent its interests in the Indian market.

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