Surpassing predictions from the beginning of 2023, France attracted about 100 million visitors last year and is bound to surpass the benchmark this year, consolidating its position as the world’s most popular tourist destination.
Latest flight booking data from the World Travel & Tourism Council (WTTC) and its knowledge partner ForwardKeys, reveals a positive outlook for France’s inbound travel, with arrivals set to almost reach pre-pandemic highs this year. According to the analysis, international arrivals in France for the first half of 2024 are at 93% of the same period in 2019.
Capitalising on the successful hosting of the Rugby World Cup 2023 and on the growing exposure provided by the upcoming Olympic Games, the country is set to be one of most thought-after destinations this year for both regional and long-haul markets.
Olivier Ponti, Vice President Insights at ForwardKeys
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