Lighthouse

Why a dynamic pricing strategy is the best way to drive revenue A dynamic pricing strategy assesses real-time demand and...

Analyze the data to optimize your distribution strategyWith hundreds of OTAs to choose from, figuring out which ones to prioritize...

7. Pop-culture tourismPop-culture doesn’t only influence what we watch, it’s also shaping tourists’ choice of destinations. With Millennials and Gen...

From legacy rock icons like AC/DC to modern chart-toppers like The Weeknd, 2025 is packed with major artists hitting the...

An effective rate plan structure is one of the cornerstones for maximizing hotel revenue. Now is an excellent time to...

Following President Donald Trump's recent decision to implement tariffs, new hospitality data from Lighthouse reveals emerging shifts in hotel pricing...

Increased bookings and satisfaction: Catering to diverse payment preferencesGuests nowadays expect flexibility in how they pay. A hotel payment solution...

Where and how people travel: 7 Traveler types to knowSegmentation is like creating different music playlists for different moods; you...

Invest in marketing campaigns to encourage direct bookingsA strong marketing strategy is essential for driving direct bookings because it helps...