Ethiopia pushes tourism as strategic BRICS cooperation area

THE NEWS: Ethiopia proposed establishing a BRICS Travel Mart and a Tourism Centre of Excellence to facilitate joint tourism products, investment, research and capacity building at the BRICS Tourism Ministers’ Meeting in Jaipur on August 23, 2026.

DETAILS:

WHY IT MATTERS: The proposals could create new cross‑BRICS tourism products and investment pipelines, boost visibility for Ethiopia’s destinations, and leverage Ethiopian Airlines’ connectivity, offering travel operators and tour operators new market opportunities across the emerging BRICS bloc.

FAQ

What new tourism initiatives did Ethiopia propose at the BRICS meeting?
Ethiopia proposed creating a BRICS Travel Mart and a Tourism Centre of Excellence to facilitate joint tourism products, investment, research and capacity building among BRICS member countries, as announced at the Jaipur meeting on August 23, 2026.

Which sectors did Ethiopia aim to cooperate on during the meeting?
The Ethiopian delegation promoted cooperation in sustainable tourism, digital innovation, artificial intelligence and skills development, highlighting these sectors as priorities for joint effort among BRICS nations.

How does Ethiopia view tourism’s role in its economy according to the announcement?
Ethiopia described tourism as a strategic driver of economic growth, sustainable development and people‑to‑people ties, emphasizing its importance for the nation’s broader development agenda.

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